Marketing On Facebook

Monday, July 27th, 2009 at 4:10 am

In the last couple of years, Facebook has gone from a college photo-sharing and tagging site to a business , networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons,Facebook is one of the most effective FREE marketing strategies (similar to MySpace) But you Must know what you are doing or all of you hard work could be ruined ! Facebook is a lot more business oriented than MySpace and you will be able to find very qualified targeted traffic and leads within its walls: professionals, entrepreneurs, business owners, sales prospects, essentially the EXACT type of person you are looking for to build your online business and self branding .Remember, YOU DO NOT SELL YOUR BUSINESS or ADVERTISE on Facebook directly …that’s considered SPAM and Facebook is like any other social media networking tool…they don’t care about your business anyways! You want to promote YOU as a leader, an expert in your niche,and most importantly a person who can bring value into their world and solve their problems . It comes back to the Principles Of ATTRACTION MARKETING…this is the ONLY way to use Facebook effectively and really the ONLY way to MARKET EFFECTIVELY in our industry, period. (hopefully you know that by now).The social network of facebook not only helps you to interact with your potential customers in a very convenient system but it also helps to enhance brand reliability, brand consciousness, and sales growth.

Facebook best utilizes “viral” marketing in order to promote your business. Facebook pages help your business interact directly with the users and establish trust between them and the product. When a facebook user joins a page, a story appears in the mini-feed announcing that they have become a fan. Friends in the list are instantly notified and this increases the opportunity of rapid awareness on the network. In addition, facebook also gives advertisers the advantage to reach the exact targeted audience based on:

- Age
- Gender
- Location
- Interests
- Relationship status
- School/Companies
- Activities and more

Based on such keenly targeted information, the benefits of marketing products and services on facebook certainly give maximum push in business sales. Furthermore, according to facebook statistics, there are more than 200 million active users on facebook and a user has an average of 120 friends in their list which gives a good chance of giving your brand maximum promotion.

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