Linking Strategy for Search Engine Optimization
Saturday, January 23rd, 2010 at
1:15 am
Links
Links are the most important element after content on the internet! Why? Because this is how the internet world is tied together – through links.This guide will explain key factors about links and how to use them in the right way for acquiring good rankings in search engines.
Link campaigns
Every successful web site has to have links pointing to it. That’s the core principle of search engine rankings. So to gain visitors and rankings in search engines a link campaign must be planned and executed.
Where to get links
Links can be gained in several ways – the most popular are explained below.
Directories – are the best way to start working on your link campaign. There are hundreds of directories and many of them are free so it is good to start there. Some might require a backlink before accepting inclusion, some might require 5-20$ payment but in return will give 4 to 10 links to your website to different pages and with different link texts.
Forums and newsgroups – are another option for gaining links – all it takes is posting into related places and along with posts include also links to website. Links can be integrated in signature or also in part of reply if there is appropriate information.
Blogs – are a great solution to give its owner total control over content and links. As a lot of blogging companies offer blogs for free it just makes sense to create them and use for link creation and building a network of sites around central website, however these blog sites have to be linked by other external sites.
Articles and press releases – represent a very powerful strategy for getting one way links as well as an instant stream of extra visitors if the article is republished by some online or offline medium. Places to submit articles:
http://www.newswiretoday.com
http://www.prleap.com
http://www.freepressrelease.co.uk
http://www.prweb.com
http://www.ezinearticles.com http://www.goarticles.com http://www.articlecity.com http://www.a1articles.com http://www.ideamarketers.com http://www.searchwarp.com http://www.isnare.com/ http://www.amazines.com http://www.articledepot.co.uk http://www.articledashboard.com http://www.easyarticles.com http://www.articlebin.com http://www.articlebeach.com http://www.articlehub.com http://www.articlegarden.com http://www.articlesphere.com http://www.articlealley.com http://www.articlesfactory.com http://www.articlewise.com http://www.articlegeek.com http://www.writeyourarticles.com http://www.media13.com http://www.submityournewarticle.com http://www.article-hut.com http://www.bharatbhasha.com http://www.article-spot.com http://www.articlefusion.com http://www.article-planet.com http://www.valuablecontent.com http://www.theallineed.com http://www.articletrader.com http://www.articleworld.net http://www.certificate.net http://www.articlepoint.com http://www.alumbo.com http://www.reprintarticles.com http://www.free-articles-zone.com http://www.articlefinders.com http://www.articlejoe.com http://www.articleson.com http://www.article-hangout.com http://www.linksnoop.com http://www.fresh-articles.com http://www.stickyarticle.com http://www.article-content-king.com http://www.articlematrix.com http://www.publisherscloninghouse.com/ http://www.linkgrinder.com http://www.rectonet.com http://www.anyarticles.com
DMOZ and Yahoo directories – these two are very powerful in eyes of search engines – also called trusted sites. Link from any of these will assure search engines that your site should be high quality. However, it is quite tricky to get in free DMOZ especially if it is a 13 page affiliate site with links and banners everywhere. The same applies to Yahoo as well as 300$ to 600$ nonrefundable fee to review your site for inclusion which won’t guarantee inclusion.
Link exchange – most popular way for gaining huge numbers of links and improve site rankings. Only disadvantages that reciprocal links are worth less than one way links.
Link networks – stay away from these. Getting 500 links in one day is a sure way to get penalized by search engines.
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