Links

Links are the most important element after content on the internet! Why? Because this is how the internet world is tied together – through links.This guide will explain key factors about links and how to use them in the right way for acquiring good rankings in search engines.

Link campaigns

Every successful web site has to have links pointing to it. That’s the core principle of search engine rankings. So to gain visitors and rankings in search engines a link campaign must be planned and executed.

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 Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

Content

Many ISP’s filter based on the content that appears within the message text.

Website URL:

Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases:

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images:

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments:

With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.

Reputation

Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:

• http://www.isipp.com/iadb.php
• http://www.bondedsender.com
• http://www.habeas.com

Relationships & Whitelisting

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

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The Video below will walk you through how to target GMail using adwords content advertising .

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Funded proposals really make the difference between success and failure online.  Funded proposal systems are not only great for generating huge revenue, but a great way to captureleads and turn prospective clients into business partners, and in the affiliate marketing business clients and affiliates are equally important to one another.  Funded proposals are not a new way of generating leads, nor business prospects, nor the funding necessary to continue business operations.  To understand the concept of a funded proposal, you must first understand the philosophy behind the concept.  Once you have promoted your content, you need to include a link back to your funded proposal’s opt in page.  A funded proposal is essential to raise much needed cash for your Internet Network Marketing Business.  You MUST have some kind of funded proposal program or else you will run out of advertising money before you really get going.  Trust me; it is MUCH easier to sell a funded proposal program then your network marketing opportunity.  The way you are going to set-up your funded proposal will be on auto-pilot as well.  Personally, I use the money I generate from my funded proposal programs in order further fund my advertising.  Although you can use funded proposals for many different business models, the most popular use is for mlm opportunities.  You can use the funded proposal process to sell samples or other products or services that are related to your marketing business, which in turn gives you cash flow and exposes them to your business.  I highly recommend that you use a funded proposal for your online marketing.  Once you have mastered a strategy, which means you are generating leads, signing up new distributors and if you are using a funded proposal, you are making affiliate sales, you can now move on to a new marketing strategy.  You will need your own lead capture page that captures your prospect’s information and then they get sent to the funded proposal’s sales page.With a funded proposal, your leads are introduced to an inexpensive offer before joining your mlm team, and that offer gives you the opportunity to turn a profit on a prospect that may never join your company.  Have you ever thought of setting up your own funded proposal to fuel?  I think funded proposals are absolutely needed to make money online in network marketing.  I am using the Infinity Downline system as my funded proposal.

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